Catering primarily for the young Males into indie rock and alternative, "Q the music", replaced by Heat Tv in 2012, was rebranded in 2010 with a very playful on screen design which I devised by strongly referencing 80's style video games.
The straps, pop up messages and infos as well as the logo bug and the rest of the OSP are all very simple designs but with a really constantly shifting animation to them, built with geometric shapes that become almost personified, behaving like little characters, filling, opening and collapsing, drawing up and destroying bold black red and white graphics onscreen.
Client: Box Tv / Channel4
Commissioners : Dave Young and Melissa Pine
Executive Producer: Matthew Wolfe
Art Direction and Animation: Marco Ammannati