In 2014 I helped Max Burgess transform his road cycling passion into an everyday occupation, by designing an identity for his cycling brand Podia, as he relocated from London to Kraków, Poland.
Podia is a cycle club organising excursions around the Tatra Mountains in the South of Poland and beyond.
In Max's own words: "As more people came to join the Podia rides, each bringing their ideas for where they could take the ‘Englishman’, the notion developed to create a cycling kit that would feature on the blog and be something the Podia riders would feel proud to wear."
In 2016 and with the club expanding and gaining traction, Max commissioned the design of a clothing line with two Jerseys and a Cap for the Podia Club. These images show both the brand identity, starting from the logo and its style guide through to the garments prints designs and a photoshoot with models featuring the Jerseys and the Caps.
You can find Podia here: http://podia.cc/
Follow Podia on Instagram here https://www.instagram.com/podia_cc/