Working directly for the Board of Directors of Alaraby Tv Network in London, I was commissioned by Yusuf Elsaadi to devise an identity package for Alaraby Alriyadi, the network's own sports show, encompassing a range of deliverables between on air and off air.
The project presented several technical challenges and the result is a fully animated sequence crafted by the experts hands of Believe, an animation studio from Santiago, Chile.
I worked closely with technical director Flavio González and Executive Producer Marcelo Stephani to guide the wider team through production.
The intro sequence presents the viewer with an abstract journey whereby a series of bigger than life sports character leap into motion and transform into one another. Their skin is built of a tiled design that is inspired by traditional arabic patterns, morphing and disintegrating through the movement of each character within a dark void.
I brought Matthew Wilcock of Zelig Audio onboard to craft the beautiful sound design.
Castorini LTD, London UK – Production
Marco Ammannati • Creative and Art Director
Believe SA, Santiago, Chile – Production
Marcelo Stephani • Executive Producer
Cristobal Perez-Gazitua • Executive Producer
Flavio Gonzalez · Animation Director
Carlos Peña · Render Specialist
Cristian Urzua · Simulation Specialist
Andres Monaco · Animation Director
Jose Quintela · Storyboard Artist
Nadim El Alam · Editor
Martin Basilio · Colorist
Zelig Audio, London UK – Music and Sound Design
Matthew Wilcock • Composer / Sound Designer
Aleah Morrison • Executive Producer